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Welcome
Scams these days can be very sophisticated, with fraudsters exploiting digital platforms and impersonating legitimate companies.
We want this supplement to work as your tool kit – to help you identify, avoid and report scams. It’s packed with tips, examples and case studies of various scams, from those on your computer and messaging apps, to shopping and banking. We explain how to report different types of scam and recover your money if you've been the victim of a scam. We also highlight the work we’ve been doing in this area, from our consumer rights advice, to our campaigns and our Scam Alerts service.
Unfortunately, scams can affect us all, so please share this supplement with others after reading.
In this guide
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Introduction
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Understanding and avoiding scams
Scammers will stop at nothing to get their hands on your money. Here we give you the essential tool kit for spotting scams early.
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Scams on your computer
An unprotected computer can be a gold mine for criminals. Find out why security software is so important and how to evade the hackers.
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Email and social media scams
We’ve never had more choice in how to communicate with friends, family and the wider world. A few simple tricks can stop scammers joining in.
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Online marketplace scams
Online trading sites can be rife with fake listings designed to con you into buying second-rate goods – or even non-existent ones.
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Which? campaign wins: stamping out scams and controlling tech giants
It’s taken a lot of campaigning, but the Online Safety Act and the Financial Services and Markets act have become law. We are a big step closer to being safer from bank transfer fraud scam adverts and more. Find out how we got there.
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How to spot romance and holiday scams
We all like to take some time out of the daily grind to make new friends, relationships or travel, but sadly these pleasures are not safe from fraudsters.
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Campaign Victory: The Online Safety Act
Find out how Which? campaigned to get the Online Safety Act introduced and how it protects you
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Phone-based scams
Phones give us the security of always being contactable, but not all calls or messages are welcome.
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Doorstep scams
Home is where we should always feel safe, but unwanted visitors can disrupt our sense of security.
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Avoiding banking, credit and debit card scams
Your bank account and payment cards have plenty of security features, but they can still be compromised.
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Tech giants campaign – dodgy adverts
Find out how our campaign work has helped bring tech companies in line when it comes to regulating ads
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Pension and investment scams
For many, pensions and investments are your life’s savings. It’s important to stay vigilant to protect your future.
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Recovery and repeat scams
Sadly, if you’ve already been a victim of a scam you may be targeted again.
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Reporting scams
If you’ve been a victim of a scam, it’s important to report it – but who you notify depends on the type of fraud.
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How to get your money back
Your options for getting back money you’ve lost in a scam depend on how you paid out.
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Glossary
© Which? Ltd February 2024 This supplement may not be reproduced, stored in a retrieval system, transmitted in any form or otherwise made available to third parties without the written permission of Which? Ltd. Commercial use of the supplement is not permitted. To enquire about using Which? content, email corporatequeries@which.co.uk.
This publication is not a Which? magazine. It does not constitute advice of any form. It has been produced for general information and interest only. You should take appropriate advice in relation to your circumstances. While every care has been taken in researching the information included in this supplement, no responsibility can be accepted for any inaccuracy or omission, or for any of the information being out of date. The information is subject to change without notification.